SOCIAL MEDIA

2 June 2019

Why I Stopped Following Huge Influencers | Blogging

Image by kropekk_pl from Pixabay


I used to watch a hell of a lot of YouTube videos, I mean hours upon hours a day just consuming the video content of the big YouTubers and I used to really love watching little snippets of peoples lives or the odd make up tutorial here and there however all of a sudden I just stopped watching them. It was literally like a switch, one minute I am rushing to the channels to see the latest upload and the next I literally could not give a shit and then it hit me, I no longer found these YouTubers, relatable, aspirational nor inspirational. 

I know a lot of people have been feeling this sort of way with some of the really big YouTubers and I just want to stress before someone labels me as "jealous" - I think it's incredible that people can make vast amounts of money from their channels, that alone could be considered aspirational and I would totally understand but that type of content doesn't interest me, I like to see normal people with normal lives, not people buying Gucci every damn week. I like honest, funny content, not fake smiles and perfect angles.

I used to watch a fair amount of Zoella videos, in an almost guilty pleasure kinda way because I felt a lot of her content was probably more tailored to school girls and I am a quite a bit older than that but I still watched them. I came to really enjoy her vlogs and her Christmas content because there was a real personality behind it. That said, I have never and probably would never buy any of her products because the brand doesn't resonate with me. When she moved into her new house, I watched the first few vlogs more from a voyeuristic point of view and then the content just seemed to stagnate, yes her house is stunning and you're damn right she deserves to show it off and be happy in a space she has worked hard for but when did it become just about the money? She released an advent calendar, which was obscenely priced and then uploaded an apology video because of the backlash which was possibly the most insincere thing I have ever watched which shows how out of touch she is from her audiences - the girl knew exactly what the price of the calendar would be because she would have been aware of the profit she would make from each sale, so let's not go there. Her boyf is even more problematic with the amount of wasteful things he spends his money on, and yes, it could be argued that it's his money so therefore he can use it however he sees fit but it's the culture he is breeding that concerns me a little more. 

Lets be honest, those guys are incredibly easy targets but it's not just these influencers who have lost touch with their audiences it's also the ones who aren't relatable. Some style influencers I have loved for the longest time but sometimes as you see their content evolve and become even more beautiful and even more creative which lead me to feel a little disconnected because I no longer felt like their content was relevant to me, it's for people who can spend obscene amount of money on fashion and travel the world, I just can't. I think sometimes you personally change as an individual which means the type of content you want to see will inevitably change as well, which isn't a bad thing at all. I don't watch a lot of big beauty gurus anymore because they don't talk about cruelty free brands but insist on promoting brands just because they get shit tone of stuff for free - which I understand but I'm not interested. 

I think my tastes have definitely changed in the content I want to see, I no longer want to see heavily curated content, I want to see content that means something, that is showing me something good or giving a true opinion, I would love to see content that makes a damn difference without being told I should buy this or use this code.

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